Nigerian Afrobeats sensation Ayra Starr is set to make history as the first Afrobeats artiste to headline an NFL International Game Halftime Show.
The award-winning singer will perform during halftime when the Philadelphia Eagles take on the Jacksonville Jaguars on October 11 at the Tottenham Hotspur Stadium in London.
Her appearance marks another major milestone for Afrobeats and Nigerian music on the global stage, as the NFL continues to expand its entertainment offerings during its international games.
Ayra Starr’s performance will be part of seven halftime shows planned for the NFL’s international fixtures this season, with the events presented by American Express.
Expressing excitement over the opportunity, the singer said performing on the NFL’s global platform in London was a dream come true.
The artiste, who recently released her third studio album, Starrgirl, said she was looking forward to bringing her music and energy to fans at the highly anticipated game.
NFL Senior Director of Global Game Presentation, Music and Entertainment, Tim Tubito, described Ayra Starr as a generational talent with a strong connection to audiences in London.
He noted that the choice of the Nigerian star reflects the growing global influence of African music and the important role London continues to play in promoting diverse sounds and cultures.
The upcoming performance is expected to further strengthen Ayra Starr’s growing international profile while highlighting the increasing presence of Afrobeats on some of the world’s biggest entertainment stages.